Bose Ogulu: How the legacy of managing Burna Boy was built


Bose Ogulu, the mother and manager of Grammy award-winning singer Burna Boy, has revealed how she was able to build the legacy of managing the latter as a global superstar.

According to her, “it was brick by brick, taking the stairs, putting on the top of your mind the fact that you need to be impactful and different, so when they said you can’t do that, I said why can’t we, and we did it.”

Ogulu made this revelation while delivering the keynote address at the 2023 Best of Africa Awards, with the theme “Legacy.”

The event was held on Nigeria’s Independence Day at the Londoner Hotel, London. In its 11th edition, the event was marked by the recognition of individuals who have made exceptional contributions to the African continent and its people.

Among the honorees was Bose Ogulu who received the coveted ‘2023 History Maker Award’ and delivered a captivating keynote address that left the audience inspired.

Others were Eniola Akulo (Former Chelsea and England football player), Madams Fatma Samoura (First female secretary general of FIFA), Sir Mo Farah (Retired long-distance runner), Vincent Kompany (Former Manchester City center back), Eddie Kadi (Comedian / BBC 1 Xtra presenter), DJ Cuppy (Nigerian DJ/music producer), Christian Atsu (Ghanaian International footballer), Darren Lewis (President of ISA), and numerous others.

As the keynote speaker of the evening, Ogulu delivered an inspirational address that resonated with attendees from diverse backgrounds.

She spoke passionately about the essence of “structure” in creating a lasting legacy and underscored the importance of acknowledging and celebrating African excellence across various domains, including music, sports, and business.

She expressed gratitude to BOA for the recognition and emphasized the importance of breaking barriers, making a meaningful impact, and leaving a lasting legacy. She acknowledged notable figures from various African industries, such as Paul Pogba, Giannis Antetokounmpo (former NBA MVP), and Ham Serunjogi, the founder of Chipper Cash.